5 Elements to Work on Before Monetizing Your Blog

Written by Chris on July 16, 2007 · Filed Under Blogging Tips 

Monetizing your blog simply means converting your blog into money or income. The only way you can earn from your blog is to monetize it, and the common way to monetize your blog is by joining blog monetization programs. There are many blog monetization programs available you can join, however, you should work on the following 5 elements that I’ve concluded before monetizing your blog. Most blog monetization programs will rate and rank your blog before your blog is accepted. The following 5 elements are the common factors used to determine your blog’s ratings and ranking. The better the 5 elements of your blog are, the higher your blog ranking is, and the more money your blog is going to earn.

Content
I always emphasize “Content is King”, content is the key to the success of blog monetization. The content of your blog decides the destiny and earning potential of your blog. Most bloggers tend to make mistake turning visitors off by giving contentless content with no substance. Visitors therefore never return. Your content must be valuable and of its specific niche, it should attract and retain readers. Always give your visitors good content and strong material that they want and they will automatically stay on. Bear in mind that you only get one chance to make a first impression, so make sure you show what you have to offer. Place stronger visual and mental emphasis on your content, which ultimately determines the size of your readership. By demonstrating emphasis of adding value to a quality content, it increases the objectivity, importance and weight of your blog. In the long run, you will receive a substantial level of traffic to your blog from new and repeat readers, allowing you to get the most out of your blog monetization. Always bear in mind, “Content drives Traffic, Traffic brings Profit”. Therefore, quality content is the first element that you should spend most of your time on before even thinking about monetizing your blog. “What do people expect when visiting a blog?” My answer is: current news, worthy content, valuable information, and at the same time also a space for writers to highlight their personal perspectives.”

Link Popularity
What is Link Popularity? Link popularity simply means how popular and visible your blog is in the online world. It is a measure of the total number of inbound links to your blog that most search engines have found and it has become the determining factor for a successful blog. Link popularity is relatively important as it is a major element used by most search engines in determining a site’s position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. And therefore, most blog monetization programs use link popularity as one of the factors to rank your blog. The more links to your blog, the higher your link popularity is, and the better blog ranking you will get.

How do you check your blog’s link popularity?
Websolucing.com has a handy tool on which you can check your blog’s link popularity.

PageRank
What is PageRank? PageRank is Google’s measure of search engine link popularity. Google ranks websites by the links and the quality from the links that point to a website. The PageRank provides a value between 0 and 10, meaning that the most popular websites have a PageRank of “10” and the least have a “0” PageRank. PageRank is one of the important measures of site’s importance and significance but Google only updates the PageRank once in every 3 months.

How do you check your Page Rank?
Google offers a wonderful toolbar for Internet Explorer users, you can download it here if you haven’t got one. For Firefox users, you can either choose to download the Google toolbar or there’s also a PageRank checker extension that you can download and install. After installing the plugin or toolbar, you will see a small green bar which displays the current URL’s PageRank level. Hover your mouse over it and you can see the numerical value, and that’s the PageRank.

Alexa Rank
What is Alexa Rank? Alexa Rank, a powerful and accurate measure of website statistics, is offered by Alexa Internet Inc. - a subsidiary company of Amazon.com. Alexa provides traffic statistics as well as page views of a website based on the information collected by their toolbar installed by several millions of users around the world. The lower the Alexa Rank number, the more heavily visited your website is. Many people dispute Alexa Rank is not accurate and that it should not be used as a tool to determine the value of a website because the tracking is only collected by browser with Alexa toolbar installed. However, as long as Alexa Rank is still taken into consideration by most blog monetization programs, we shouldn’t neglect it.

How do you check your Alexa Rank?
You can check your Alexa Rank directly on Alexa’s website at here, alternatively you can also install the Alexa toolbar for Internet Explorer or SearchStatus extension for Firefox that displays Google PageRank and Alexa Ranking at the same time.

Technorati Authority and Rank
What is Technorati Authority and Technorati Rank? Technorati Authority and Rank, offered by Technorati, are also the measures of how important and popular a website is in the blogosphere. Basically, Technorati Authority calculates the number of blogs linking to a website in the last six months and the higher the number, the more Technorati Authority the website has. On the other hand, Technorati Rank’s calculation is based on how far you are from the top. The blog with the highest Technorati Authority is the number 1 ranked blog, and the smaller your Technorati Rank is, the closer you are to the top 100 blogs.

How do you check your Technorati Authority and Rank?
You can find it out on Technorati’s website itself, but before you can check your blog’s Technorati Authority and Rank, you are required to claim your blog – submit your blog to Technorati index. Upon claiming your blog, you will be able to see the Technorati Authority and Rank immediately.

Next, 15 Ways to Build Link Popularity

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2 Responses to “5 Elements to Work on Before Monetizing Your Blog”

Comments
  1. Designer Dude on October 25th, 2007 4:50 am

    Hi from New York! Nice blog posting about 5 Elements to Work on Before Monetizing Your Blog. I would have to agree with you on this one. I am going to look more into link popularity website submission web site submission. This Wednesday I have time.

  2. Bulletin News on October 28th, 2007 6:07 am

    Dynamite view on 5 Elements to Work on Before Monetizing Your Blog. I love your point of view.

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