Money Makers

ShoeMoney vs JohnChow effect

Written by Chris on November 2, 2007 · Filed Under Contests

ShoeMoney vs JohnChow

You have probably already heard of ShoeMoney.com and JohnChow.com, or you may not have heard of them, but they are undeniably one of the most influential money bloggers that give valuable tips and complete guides to making money online. “ShoeMoney vs JohnChow” has become the hottest topic in the blogging world. They were having a breathtaking RSS feed competition recently to see who recruited the most new RSS feed subscribers in the month of October 2007. Winner would then be granted bragging rights and a link on the other person’s blog.

In order to win the once-in-a-life-time competition, both of them came up with a win-win marketing scheme. They gave away a ton of prizes, including cash prizes, to new feed subscribers. Who doesn’t like free stuff? Who doesn’t like prizes? Therefore, I entered the competition too, and of course I subscribed to both of them, meaning I had greater chances of winning those crazy prizes, even a small prize as a consolation would surely mean a lot to me (I hardly win something). To my surprise, on only the second day of entering JohnChow’s RSS feed, I won a prize! LOL I won a free wiki page worth $100 on Million Euro Wiki. Check out my name in the winner list here, look for “admin-reviewcolumn”, that’s me. Glamour! I’m currently still in the midst of updating the wiki page that I won, you can check it out here.

And it seems like my luck didn’t just stop there, it came and stayed. I later won a prize from ShoeMoney’s too. Now you can call it SPLENDID! ShoeMoney gave me a $650 worth of full SEO analysis from Seonext.com, check out my big name in the winner list here.

The competition ended at the end of October 31, 2007 (US or Canada time). Who was the winner? Both of them were the winners, as they claimed. In fact, ShoeMoney’s RSS feed count was 18,003 with 7,170 recruited during the competition, while JohnChow managed to pull in 4,691 new readers giving him 13,276 in total subscribers. During the competition of the century, JohnChow was once in the lead and ShoeMoney almost gave in, but ShoeMoney managed to gain 4,403 readers on the last day making him the winner. However, both ShoeMoney and JohnChow agreed that both of them were the big winners as the whole point of the competition was to gain their RSS feed readership, and now that their purpose have been fulfilled, no one really lost in the match.

I personally think that it is a good marketing strategy to gain more readership by giving away prizes, I might consider this in the near future. Meanwhile, ShoeMoney and JohnChow haven’t announced the winners of their grand prizes. I’m just hoping that I will win the grand prize from either one of them. Please give me one of those, finger crossed.